Honest Ideas.
Bold Executions.

Through years of experience, I understand that great design is the perfect harmony of idea and execution.

Hand arranging sticky notes on wall, notes include phrases like "Before + After" and "Voice Examples."
Black and white photo of hands drawing on paper with pencil, wearing rings.
Two men standing near a wall with sticky notes, discussing ideas in a sunlit room.

  • I am an award-winning design director that believes pure and honest ideas resonate best above all others. My work reflects the curiosity in my creative approach: I take my time getting to the bottom of a brief and finding the kernel of truth at the centre of every brand. This is where the story begins. I believe design should be brimming with original character.

    To realise the full power of a story, you need foresight, care and clear direction. Balance is key: I empower my team throughout their creative process, guiding their exploration whilst providing the practical structure they need to succeed.

  • Freelance
    Design Director
    Feb 2025 — Present

    Designwerk
    Design Director
    Jan 2021 — Aug 2024

    Senior Designer
    Jul 2019 — Jan 2021

    Midweight Designer
    Jun 2017 — Jul 2019

    AgencyUK
    Midweight Designer
    Dec 2014 — May 2017

    Harleys
    Designer
    Sep 2014 — Nov 2014

    Great State
    Freelance Designer
    Mar 2013 — Jul 2014

  • Sports Industry Awards Silver
    Laver Cup: Event Of The Year
    2022

    Clio Sports Awards Bronze
    Laver Cup: Event Design
    2020

    Transform Award Bronze
    Hammer: Naming Strategy
    2018

    D&AD Wood Pencil
    Hornby: Outdoor Advertising
    2016

  • Amazon
    Laver Cup
    UEFA
    Kia Motors
    European Tour
    Royal Navy
    Chang Beer
    Hornby 

  • Art Direction
    Branding
    Campaigns
    Experiential
    Strategy